Any time I talk about customer service, I have to break out two of my favorite Japanese words, commonly used in the world of Lexus: kaizen and omotenashi. Kaizen means continuous improvement, an ongoing passion for personal and professional development. It goes without saying that any conversation about customer service will require a constant pursuit of offering better service today than we did yesterday. We must read, learn, try new things. Omotenashi is a little trickier to explain, as I don’t know that there is a true English equivalent.
Omotenashi loosely translated means hospitality, but it really is a stronger version of it. Imagine that your favorite celebrity is going to visit your home: think about how you would put out your best dishes, purchase fresh flowers, and prepare their favorite foods. This level of service is anticipatory, offering amenities which the guest doesn’t even know they want or need. It is a hospitality level designed to delight the guest, help them feel at ease, and create lasting memories. For a company aspiring to the utmost level of the customer experience, one can easily sense that omotenashi is the ideal goal.
In thinking of customer service in this way, I am reminded of the motto held by the Ritz Carlton: We are ladies and gentlemen serving ladies and gentlemen. I love this phrase, because it conveys a sense of manners and graciousness. It implies that it is an honor to serve others (which it truly is). When I hear about a situation involving a heated debate with a customer or coworker, I think of this motto. Keeping a poised demeanor is absolutely essential, and the more that we maintain our decorum, the calmer the other person will pick up on our dignified presentation and respond in-kind.
In addition to these two concepts, I am unable to discuss customer service without mentioning employee engagement. I believe with my full heart that there can be no ongoing culture of exemplary guest service without a conscious commitment to the internal customer, the associate. It is not realistic to expect team members to be superstars of omotenashi and kaizen without a direct supervisor who embraces those same values. Of the 8-10 responsibilities I have at the dealership, the one which is my absolute priority is caring for the 5 employees for whom I am responsible. I cannot do anything else unless I know that they are ok, and that they have everything they need for the day. I work extra hours to accommodate special schedule requests, ask them about life events, keep communication lines open about their duties and tell them I appreciate them. As we have built our relationship over the years, they have rewarded me with a loyalty that impresses me daily. These amazing individuals provide anticipatory service to the Jim Hudson Lexus customers, seeing things that need to be done for them and jumping in without having to be asked. Ours is a relationship of the utmost level of mutual respect; we watch out for one another and safeguard a positive work experience. When guests comment on the friendliness and service extended by my department, I feel that it is a direct reflection on how they feel about their job.
It has been said that how one feels about their job is 90% related to how one feels about their supervisor. This is why I take my leadership responsibilities so seriously. Considering how much time we spend at work, I have the power to impact someone’s daily life in a significant way. I am sure that John Mackey of the Whole Foods organization concurs: “If you are lucky enough to be someone’s employer, then you have a moral obligation to make sure people do look forward to coming to work in the morning.”
The best way to fulfill this obligation is to lead by example. If I instruct my team to be punctual, well-groomed, polite, attentive, hard-working…then I myself must demonstrate those attributes in excess of the level I expect from them. If I am encouraging kaizen and ongoing learning, then I must pursue it, as well. My team and I help one another to be better employees, and by extension, better human beings. As we sustain an elevated level of courtesy and graciousness in our environment, that same optimistic attitude begins to ooze into our personal lives, with positive results. We become a blessing to one another.
Being a blessing to someone is at the core of everything I choose to do in my life. It has become my mission statement, informing every interaction at home, work or in the community. The cool thing about having a personal mission statement is that it simplifies decisions. Anytime I am overwhelmed or in doubt, I ask myself how I can be a blessing to the other person, and the answers and actions flow from that. Followers of my blog will recall how I came to discover this mission statement a couple of years ago, but perhaps do not realize how transformative it has become. Be a Blessing Blog By asking myself how to be a blessing to others, it brings personal significance to the customer service I extend. I want to bring the most beautiful aspects of omotenashi to the guest in front of me in each moment, and I am rewarded with a feeling of actually being in love with my job. I go home each night knowing that the work I am doing is my life’s purpose, and it is more fulfilling than any career I could have imagined for myself 30 years ago when I helped my first customer in my first job almost 40 years ago.
While there are still moments of incredible stress and frustration in my work life, I cannot imagine doing anything else, for any other company, as long as I am physically able to work. Customer service positions have to be the most challenging and difficult of any jobs today, but by embracing two small Japanese words and coming up with a mission statement that resonates for you, I can testify that even a job you have had for many years can become new, fresh, and amazing.